FAQ

Yes, whilst I specialise in the food and beverage industry, I am still an expert brand designer outside of this sector. My career and opportunities have favoured food and beverage brands as well as my personal interests in the field, which has resulted in a finer tuning and organic intuition with businesses here, but first and foremost, I am a brand designer, and I welcome and cherish all businesses who are interested in me designing for them.

Your brand’s name and some information on what you offer are essential to begin.

Some businesses will go further and have a mission, a narrative they wish to convey or a target of where they aim to be in 5 years. Whilst not essential, any extra information you have will ultimately lead to me understanding your business and its aims more fluently, leading to more cohesion down the line.

I touch base with my clients at several checkpoints during the project and allow my clients to choose the routes we take at each stage, providing ample opportunity for feedback and synergy.

Your brand’s visual identity is made up of everything visually seen when coming into contact with your business or products. As a visual brand identity designer, I aim to make as many of these touchpoints your customers will have with your business as appealing, memorable and iconic as possible for your brand.   

The basic building blocks for this process are:

Logos – Your stamps to label everything that is yours and collect all of that attention.

Colours – Colours and the thoughts they provoke are powerful tools for memorability and individuality.

Typography – Whilst not as obvious as the first two, the type of fonts you choose and how you present words associated with your brand dictates how your audience perceives your tone of voice and character.

With these basic building blocks designed, you can then look to spread your identity through branded collateral, such as posters, business cards, packaging, social media posts, ads and websites just to name a few. The list of possibilities here is endless but the overall idea is that any imagery associated with your brand contributes to your visual identity and, therefore, can (and should) be strategically designed to yield the desired response from your audience.

Once we’ve had a chat about your project and the aims and terms are agreed upon, I will draw up a contract and request a 75% payment of the fee upfront in order to commence the project. 

To begin, I will go away and conduct my research on your brand’s competitors, inspirations and potential for gaps in your market. I then condense these findings into a proposal which I present to you through mood boards, keywords and sliders to show visually and idealistically where I’m aiming with the project, only once this proposal is approved by you do we begin designing.

Depending on the package type you choose you will receive a certain amount of design routes for your brand identity design to choose from. These routes will be presented to you to choose one to progress with into the next phase. The second phase refines your chosen route to a nearer perfect solution and once presented to you you will be able to give further feedback and refinements. Once these phases are complete, you can use your rounds of amendments – these are best given as a full list once you’re sure of what you need, we need to be concise and organised here in order to keep the process efficient.

After the rounds of amendments, we will have your finalised visual brand identity design at which point I request the final 25% payment. Once paid I send you your files and you’re free to go out into the world with your fresh new brand identity.

I keep my clients in the loop for the majority of the process, which in turn minimises the potential for surprises and miscommunication during the project. At each checkpoint of the project, the client also gets the chance to make notes and adjustments, meaning you can steer the project towards your desired outcome as we go. 

Once we’re past the sketching stage of the project and we have our final route laid out in front of us you then have the chance to use your rounds of amendments included in the package you purchased. In rare cases where all rounds of amendments are used and the desired outcome has not been reached extra rounds can be purchased. 

I believe in a collaborative process in which my clients are involved throughout, this yields a higher success rate for communication and champions the desires of the client. Ultimately, the brand is yours and not mine, which means the customer is always right.

As is the case even before you enter a contract with me, my advice and guidance are free. I will always be at the end of an e-mail or call if needed, and any trouble with files or small adjustments needed (within reason) are included in the service.

If more applied design support is needed long-term I offer retainer rates depending on your likely demand of upcoming work.

Before beginning to design anything, I do a research deep dive into your industry, your competitors, your inspirations and if it exists yet I do a design audit of your own brand to see what’s working well and what could be improved. I then present these findings to you as well as a proposal including visual and idealistic aims such as keywords and mood boards which you have the chance to review and approve before we start. 

I take this alignment phase very seriously (and quite enjoy it actually), this is where we make sure we’re both on the same page and that we understand each other and our aims to a tee so that no surprises or mistakes will be had later down the line when designing. Trust me, it's cheaper this way!

I conduct a lot of preliminary research on your industry and your main competitors both globally and locally. Where your product(s) will be displayed, how will it be presented, what are the norms of products like it, and which trends can we break free from to stand alone in our own space? The best weapon we have in these projects is information, which makes the research phase one of the most important in our process.  

A full responsive logo suite allows you to present your iconography effectively in all spaces and at all sizes. 

Colours that will work both digitally and when printed are also carefully curated for every brand I create.

Effective typography systems and font choices are made in order to provide simple solutions when designing new content in the future. 

My packages start from £500 and span upwards depending on the scope of your project. Get in touch to request my full price list.

My projects tend to span from 1 week to 2 months. As I cover in-depth market research and thorough alignment exercises with all of my clients to guarantee strategic, effective designs, I usually wouldn’t quote any project to take less than 3 days. On the inverse, projects rarely go above the month mark as I am very efficient in my work and communication. 

Note that this does rely on you too and if you’re slow to reply during the process this will affect your project timeline.