Expert Brand Identity Design
I specialise in designing visual brand identities for startups and small businesses. Wether you’re starting from scratch or need a refresh, I design sophisticated and strategic brand identities for businesses aiming to burst onto the market with confidence and style.
This involves designing responsive logo suites that will provide recognisability to your brand at a glance in all of its applications, hand picking the perfect colours and combinations to differentiate from your competitors and look fresh whilst doing so and curate fonts and typefaces to make sure your business’ messages and stories are told in the ideal tone of voice.
Once the visual identity is designed, it also needs to be applied. This could be on the facade of your shopfront or on your product’s packaging or website. For the brand collateral stage I offer one-off or package prices depending on the quantity you need.
VISUAL IDENTITY DESIGN PACKAGES
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VISUAL IDENTITY DESIGN PACKAGES ✺
Your brand’s visual identity is not merely one logo but an eco-system of visual elements, colours, styles and patterns.
Therefore the more you invest into your visual identity, the stronger and deeper your brand’s narrative and therefore the more recognisable and memorable it will be for your customers. However humbler budgets can still make a worthwhile impact and here I’ve carefully defined packages for all budgets, packed with what I consider to be the priority deliverables for each.
All brand identity packages include essential market research, competitor analysis and creative direction in order to make an informed and strategic solution for your unique brand.
“Think of your logo and colours as the trunk of your brand’s visual tree, the core of your brand. The branches then are the imagery, typography and art style reaching out into the sky and surroundings of your business, spreading your message and ideas. The trunk and branches culminate into the leaves and flowers of your tree, your brand assets. These are the attention getters and are built using all the tools of your brand’s identity system (your trunk and branches). Posters, social media posts, packaging, menus, anything that you create and stamp with your logo and that you use to interact with your customers. These assets are where all the hard work comes together, they attract your audience to your business, leave a lasting memory in their minds and blow away in the wind to spread your brand far and wide around the world.”
The Aperitif Package
The perfect option for new businesses wanting something light and refreshing. This package gets you the essentials to beginning your visual identity on a lower budget:
• Primary & Secondary Logo
• Visual Identity Essentials
– Colour Palette
– Font Pairing
• 2 Rounds of Revisions
The Online Package
For the tech-savvy who value online presence above all else. This package gives you all the tools to build your social media empire and online presence:
• Primary & Secondary Logo
• Visual Identity Essentials
– Colour Palette
– Font Pairing
• Social Media Templates x3
• Digital Collateral x3
• 2 Rounds of Revisions
The Starter Package
The course that sets the stage for great things to come. This package gives you a comprehensive visual identity and a substantial platform for your brand to progress.
• Full Responsive Logo Suite
– Primary & Secondary Logo
– Wordmark
– Icon/ Emblem
– Colour Variations
• Full Visual Identity
– Colour Palette
– Typography System
– Art-Style – Illustrations/ Patterns/ Art
• Brand Collateral Package x3
• 2 Rounds of Revisions
The Main Package
The choice for the truly hungry business owners. This package is what I’d consider the go-to in an ideal world and will set up your business a full visual identity toolkit.
• Full Responsive Logo Suite
– Primary & Secondary Logo
– Wordmark
– Icon/ Emblem
– Colour Variations
• Full Visual Identity
– Colour Palette
– Typography System
– Art-Style – Illustrations/ Patterns/ Art
• Brand Collateral Package x3
• Brand Guidelines Deck
• 2 Rounds of Revisions
The Cherry On Top Package
For those who always have room for dessert. This package is for those who have the long term in mind, not only desiging a full visual identity but expanding considerably into print, digital and social media to further solidify their presence and impact.
• Full Responsive Logo Suite
– Primary & Secondary Logo
– Wordmark
– Icon/ Emblem
– Colour Variations
• Full Visual Identity
– Colour Palette
– Typography System
– Art-Style – Illustrations/ Patterns/ Art
• Brand Collateral Package x5
• Social Media Templates x3
• Brand Guidelines Deck
• 3 Rounds of Revisions
À La Carte Menu
For those needing a more tailored project for their brand, I also have an À La Carte Menu for you to pick and choose what you need to build your own brand package.
LONG TERM SUPPORT
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LONG TERM SUPPORT ✺
For businesses needing more hands-on support long term, I can calculate a retainer rate based on your expected monthly demand. This is great for businesses who consistently produce a lot of brand assets such as posters, menus or social media content monthly or those who have fast adapting brands that require a lot of upkeep and creative direction.
Let’s get to work!
Get in touch via the link below to begin your journey.