Solace - Brand Identity Design
Logo Design | Brand Identity | Packaging Design | Print Design
Solace is a tea company with a modern edge. The company name embodies the relief given by its products to many tea drinkers on the day to day and I wanted to visualise this through a balanced, delicate composition of typography and imagery.
Tea is having a resurgence as a modern beverage with a new health-obsessed and mental-health-savvy generation therefore it needs a modern touch. I chose a luxury, modern font and geometric patterning to position it as cool, new and exciting as opposed to the usual tropes of tradition and heritage often used in tea branding.
The packaging is minimal and subtle like the tea itself. With one ingredient showcased on each box in a laidback and calming composition to convey the theme of that quiet time tea represents and the solace it provides.
FEATURED
FEATURED
This project was featured in the Best Designs from DesignRush for Best Tea Packaging Designs of 2023.
